The 4-Step Plan ( II )

by Derrick Van Dyke
AffiliateChashSecrets.com

Step 2: Set Up Your Sales Funnel

The concept of the sales funnel has been around for a long time in offline
marketing and it’s also been referred to as the sales process or pipeline. The
concept of a sales funnel is easy to understand because the image of a funnel is
a good graphical representation of what actually happens.

Here’s one example of a typical Internet marketing sales funnel:

At the top of the funnel, you have Traffic.
These are prospects that are looking for
something to fulfill their needs.

When a prospect opts in to your list, they
become a lead and automatically receive
free content and offers via email.

When a lead makes a purchase, they get
added to a customer list and removed from
the lead list (this step can be automated).

At the bottom of the funnel, you have your
very best customers. These are people who make repeat purchases for related
products and services. The ultimate goal is to sell higher-priced products
and continuity programs to your customers.

There are specific steps that prospects have to go through to move from the top
of the funnel to the bottom and, of course, people can fall out of the funnel at any
step of the process for many different reasons.

Your challenge is to create a sales funnel that converts enough prospects
into buyers to make it profitable and then fine tune the process to maximize
the number of repeat customers you have in the funnel.

To set up your sales funnel, you will need:

An opt-in page to capture leads
Followup messages to pre-sell your prospects
A salesletter to convert leads into buyers
A registration page to add buyers to a customer list
A download page to deliver the product
Followup messages to convert buyers into customers

The technical aspects of this step will be discussed in another report. But it’s
important that you grasp the concept and understand that everything can be
automated by software and a little hard work.

Let’s move on to the next step…